This course is focused on analyzing the different accounting techniques applied in modern management and explores financial decision making under current issues in financial management.

In this course, a dynamic examination of managerial concepts of human behavior in work organizations is analyzed. Topics include motivation, leadership, reward systems, recruiting, selection, and job design from a managerial perspective.

The students of this course will deepen the knowledge of theories that support philosophical, ethical, and moral principles and their impact on organizational behavior, how to face ethical problems and act accordingly. In addition, they will be able to identify and evaluate the set of values, norms, codes, and principles that shape the behavior of people in the organization and their impact on the process of generating an optimal work environment, making decisions, solving problems, and interacting with their clients and the sociocultural context.

This course provides students methodological knowledge to conduct applied business research using descriptive and inferential statistics. Students will learn to analyze the information obtained in a research work to make decisions and interpret statistical results in business.

This course provides a theorical approach in which the relationship with entrepreneurship is analyzed and identified. Students learn about leadership that motivate them to undertake management roles at the national and international level, so they are able to lead in a business environment.

This course is designed to provide fundamental concepts and elements involved in the marketing process: product, price, promotion, and distribution as well as planning, research and organization required to implement marketing techniques and strategies. In this course, the managerial, economic, social, and legal implication of marketing activities, policies and strategies will be studied.

In this course, students will explore the principles of corporate communication and its impact on organizational strategy. They will analyze both formal and informal communication channels and assess their effectiveness in internal and external contexts. The course will examine techniques of persuasion, negotiation, and crisis management, as well as the design of messages aligned with business objectives. Participants will develop the skills to lead communication processes that strengthen organizational culture and institutional reputation.

In this course, students will analyze the strategic role of human talent in achieving organizational objectives. They will examine management models that promote professional development, talent retention, and the strengthening of workplace climate. The course will evaluate practices in leadership, motivation, and continuous training, as well as tools to measure performance and design improvement plans. Participants will propose solutions that integrate organizational culture with team well-being and productivity.

In this course, students will analyze the transformations in consumption habits resulting from digitalization, hyperconnectivity, and sociocultural changes. They will study new consumer typologies, their motivations, expectations, and decision-making patterns. The course will evaluate tools for segmentation, data analysis, and predictive behavior, while participants develop marketing strategies focused on personalization, customer experience, and loyalty in dynamic environments.

In this course, students will explore how artificial intelligence and data analytics transform marketing strategies in digital environments. They will analyze tools for advanced segmentation, content personalization, and consumer behavior prediction. The course will evaluate models for automation, campaign optimization, and key metrics visualization, while participants design solutions that integrate technology, creativity, and data-driven decision-making.

In this course, students will analyze the role of the Chief Marketing Officer (CMO) in formulating and implementing competitive strategies that position the organization in dynamic markets. They will study tools for external and internal analysis, differentiation, segmentation, and positioning, as well as models of sustainable competitive advantage. The course will evaluate the CMO’s ability to lead initiatives in innovation, branding, and growth, while participants design strategies aligned with corporate objectives and environmental trends.

Candidates for completion of an undergraduate degree will complete an independent project demonstrating their conceptual, analytical, research, and practical skills achieved through the courses in the program. The project is a 3-credit, one-term requirement that is completed at the end of the program. It is a closely supervised experience resulting in a paper that demonstrates your ability to synthesize and utilize the skills and knowledge you have gained throughout the program.