Science in Digital Marketing

Language

English / Spanish

Learning Model

Online / Hybrid

Application fee

$100

Estimated cost

$12.000

The Bachelor of Science in Digital Marketing and Strategic Communication introduces students to the various functional areas of business with a focus on the area of digital marketing. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics.

The Bachelor of Science in Digital Marketing and Strategic Communication introduces students to the various functional areas of business with a focus on the area of digital marketing. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics.

Application fee

$100

Estimated cost

$12.000

The Bachelor of Science in Digital Marketing and Strategic Communication introduces students to the various functional areas of business with a focus on the area of digital marketing. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics.

  • High School Diploma, GED or equivalent
  • Official transcripts
  • Statement of student’s professional goals
  • TOEFL®️ scores (applies to foreign  students registering for programs taught in English)

OBJECTIVE:

The program is designed to meet the increasing industry demand for business professionals in digital marketing. Students acquire the needed skills in preparation for the leading marketing tools and communications strategies.

WHAT WILL YOU LEARN?

• Identify marketing strategies.

• Review the principles of customer service and consumer behavior.

• Put into practice the indicators that allow measuring the KPIs of the strategy.

• Measure KPI`S.

• Define strategies according to brand objectives.

• Management of different platforms that serve as support for a campaign or strategy.

Learning Models

Online

The on-line educational model in which educational platforms are connected to the Internet or Intranet. Through these platforms, there is information, planning, and communication systems, which allows professors and students to participate in virtual classrooms with various tools and learning applications, curriculum development, and evaluation including training materials, research, and links to other educational resources.

Academic activities take place asynchronously where the professors and students do not attend simultaneously to develop educational activities. Also, academic activities take place online or synchronously where there is simultaneous attendance for interaction between professors and students.

100%

Online

Hybrid

The hybrid educational model is characterized by systematically combining the in-person modality with virtual modality, based on television, radio, digital, and telephone physical resources, technological tools, and the interaction between professors and students. The educational platforms can be developed totally or partially autonomously by the students, that is, without requiring the presence or permanent guidance of the professor during its development.

50%

Online

50%

In Person

Total hours of classes

1800 h

Contact form

Get to know the program

Study Plan

* for reference only

Number of class hours

1800 h

General education:

This course provides a current perspective on the ethical behavior of organizations and how they intervene the immediate reality through the development of proposals based on principles of social responsibility. This knowledge provides the tools to intervene positively and consciously in individuals, organizations, and the community both locally and globally.

Prerequisito: Ninguno

3 credits

This course includes the following topics: algebraic equations and inequalities; the concept of function and its related topics; It emphasizes the characteristics of polynomial, rational, exponential, and logarithmic functions, their properties, and graphs. Absolute value and radical functions. Composite and inverse functions.

Prerequisito: Ninguno

3 credits

This course focuses on the basic elements of Composition and writing, for students to gain the writing skills necessary to express their ideas in accordance with the different forms used on academic environment. It will emphasize the importance of effective written communication in personal and professional contexts and provides the tools to identify effective strategies through critical analysis of written works, including strategies for planning, drafting, revising, and editing.

Prerequisito: Ninguno

3 credits

This course includes the following basic topics of statistics: Data, absolute and relative frequency, and Graphic representations. Measures of central tendency, measures of position and dispersion. Linear correlation. Elements of inferential statistics. Parameter estimation and hypothesis testing. Use of computing tools to address statistics problems.

Prerequisito: Ninguno

3 credits

This introductory course focuses on the study of human behavior and the factors that influence it, as well as the cognitive, affective and personality aspects that make it up. The knowledge acquired by students will provide them with a holistic view of human being and the fundamentals for understanding the foundations of the behavioral sciences.

3 credits

The purpose of this course is allowing students to understand their role in society and making them capable of interpreting the social behavior. This course provides students with a basic understanding of how the society and working group’s function.

3 credits

This course includes the following topics: systems of equations and inequalities; matrix approach to solving linear equations systems, determinants, and Cramer’s rule; conic sections; sequences and mathematical induction.

3 credits

This course provides students with a general foundation on sequential and hematic knowledge of the great moments in Art, Architecture, and Culture throughout history, from the earliest times to the present. The course, however, emphasizes the major artists and artistic developments of the Western world. Art history also emphasizes the historical and social context of human made objects.

3 credits

This course is designed with the purpose of develop in students the skills to produce argumentative writing. The primary purpose of this subject is to offer a global introduction to the postulates of structured writing with an emphasis on having a clear introductory focus, solid support, an excellently stated thesis, a clear purpose, audience, and coherent organization.

3 credits

This course helps students develop strategies for “learning to think” and “thinking for learning”, using a variety of methods and resources to question their thoughts and their ways of expression, the intention behind what they say, it’s meaning, and its relationship to their beliefs. Students develop an ideological framework for assessing whether they have a solid and legitimate foundation for such thought and expressions.

3 credits

Basic courses:

This course is an introduction to the basic concepts and standards underlying financial accounting systems.

3 credits

Provides an understanding of accounting concepts, assumptions, and principles. Progresses to evaluation of accounting data for plant assets, current liabilities, deferrals and accruals, intangibles, payables, and payroll.

3 credits

This is an introductory course to the world of electronic commerce, more often shortened to e- commerce. Here you will be offered a glimpse of how it is to conduct business using the internet.

3 credits

In this course, students will analyze the fundamental concepts and nature of business law. Evaluate legal situations of business law and its relation to the economic activities of our society. Explain the importance of information and communication technologies (ICT) in trade negotiations. Also, appreciate the importance of ethics in the practice of the legal services, both globally and nationally.

3 credits

Macroeconomics uses the tools of economics to understand how an economy functions and to develop policies that promote economic growth.

3 credits

A microeconomicist is someone who analyzes resources, costs, and tradeoffs to make decisions at the individual level, such as how consumers and companies make decisions. We discuss how and why we make economic decisions, as well as how our choices affect the economy in this course.

3 credits

This course is focused on the management of human resources as a set of organizational processes aimed at maximizing business performance and employee satisfaction. It addresses the recruitment and selection of employees considering the psychosocial nature of the process, which includes job analysis and the identification of competencies, recruitment of candidates, evaluation, and decision-making. The course also addresses the issue of performance evaluation and the training of personnel as tools to improve their skills.

3 credits

In this course, the student will be introduced to the sampling theory, theory, and procedures in the construction of estimators and their probability distributions, and the formulation and contrast of hypothesis tests, with their main applications to facilitate inference about a population from a sample.

3 credits

The students of this course will deepen the knowledge of theories that support philosophical, ethical, and moral principles and their impact on organizational behavior, how to face ethical problems and act accordingly. In addition, they will be able to identify and evaluate the set of values, norms, codes, and principles that shape the behavior of people in the organization and their impact on the process of generating an optimal work environment, making decisions, solving problems, and interacting with their clients and the sociocultural context.

3 credits

This course trains students in the basic principles of project management, including concepts in initiating, planning, executing, monitoring, and controlling, and closing process groups. Introduces fundamentals from the ten project management knowledge areas: Integration, scope, time, cost, quality, human resources, communications, risk, procurement, and stakeholder management.

3 credits

This course provides the student with a knowledge of the financial management process of business, the behavior of financial markets and the tools, techniques and methodologies currently used for decision making. In this sense, the knowledge of the types of financial planning, working capital management, capital budgeting, long-term financing and international finance is deepened.

3 credits

This course introduces consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.

3 credits

This course introduces the human rights implications of multinational enterprises’ global operations. Students learn how to assess corporate social impact through a human rights framework, consider the challenges of regulating the human rights impacts of global business, analyze international policy responses, and evaluate the effectiveness of different approaches to enforcing human rights standards for corporations.

3 credits

This course examines sustainability in the context of the natural and social ecosystems in which business operates. Students learn how the environmental and related social impacts of business are affected by the interactions of firms with laws, institutions, markets, and society.

3 credits

This course introduces obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data.

3 credits

This course allows the student to develop verbal and corporal communication skills that are used in the professional context in which they develop. Students will learn how to master techniques for improving speech, posture when speaking, projecting a professional body image, and expressing their ideas with clarity and eloquence.

3 credits

This course empowers students to develop strategic public relations plans that allow the building of links between organizations and their audiences. To do this, it facilitates the theoretical knowledge of Public Relations as a strategic discipline, forming a social communicator specialized in the design of public relations actions programs that knows the process of Advertising and has the capacity to conceptualize and create persuasive messages.

3 credits

This course will develop the students’ ability to create and implement a social media marketing campaign as well as evaluate and measure its success effectively and successfully. the developed skills will be focused on creating, applying, and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will address key elements such as, audience, campaign objectives strategic plan, tactics, tools, and metrics to measure the campaign success.

3 credits

This course provides students with a vision of human communication as a dynamic, broad, complex, and multidimensional process. Among the topics to be addressed are the elements of communication, sender, receiver, code, message, channel and context, the different styles of communication, as well as the study of the different theories of communication.

3 credits

This course will develop the students’ ability to create and implement a social media marketing campaign as well as evaluate and measure its success effectively and successfully. the developed skills will be focused on creating, applying, and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will address key elements such as, audience, campaign objectives strategic plan, tactics, tools, and metrics to measure the campaign success.

3 credits

This course will develop the students’ ability to create and implement a social media marketing campaign as well as evaluate and measure its success effectively and successfully. the developed skills will be focused on creating, applying, and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will address key elements such as, audience, campaign objectives strategic plan, tactics, tools, and metrics to measure the campaign success.

3 credits

This course provides the student with the necessary knowledge to design a strategic market plan in an integrated way. To this end, it focuses on the importance of a strategic planning process for communication, in a way that allows it to be effective at the time of its execution, regardless of how and when the message is disseminated while maintaining the consistency of the image and perception.

3 credits

This course is intended to provide the students with a modern and pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies. It emphasizes the importance of the permanent analysis of the external and internal factors that have an impact on the operations of the company and with the future of the current decisions in the framework of the strategic management.

3 credits

In this course, students apply marketing skills as they work directly with outside clients and participate in real-world marketing projects. Projects are varied and may involve marketing plan development, market research, new market and product development, brand management, and global social entrepreneurship.

3 credits

This course provides the student with a vision of the strategic role of information in a modern organization. For this, the concept of management information system is defined and an analysis of its components, resources and activities is made. The student acquires skills in the use and harnessing of different management information systems for decision making, planning, organization, management, and control.

3 credits

Candidates for completion of an undergraduate degree will complete an independent project demonstrating their conceptual, analytical, research, and practical skills achieved through the courses in the program. The project is a 3-credit, one-term requirement that is completed at the end of the program. It is a closely supervised experience resulting in a paper that demonstrates your ability to synthesize and utilize the skills and knowledge you have gained throughout the program.

3 credits

Specialization courses:

TOTAL: 120 credits

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South Florida International College is a house of higher learning that offers a variety of programs geared to prepare competent professionals in various fields that will lead to placement in a dynamic workforce.

We have the proper personnel to guide and aid in the training of new professionals.

Licensed by Florida Commission for Independent Education, Licence No 10319