Digital Marketing

Language

English / Spanish

Learning Model

Online / Hybrid

Application fee

$100

Estimated cost

$6000

The Associate of Science degree in Digital Marketing introduces students to the various functional areas of the business with a focus in the digital marketing area. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethic

The Associate of Science degree in Digital Marketing introduces students to the various functional areas of the business with a focus in the digital marketing area. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethic

Application fee

$100

Estimated cost

$6000

The Associate of Science degree in Digital Marketing introduces students to the various functional areas of the business with a focus in the digital marketing area. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethic

  • High School Diploma, GED or equivalent
  • Official transcripts
  • Statement of student’s professional goals
  • TOEFL®️ scores (applies to foreign  students registering for programs taught in English)

OBJECTIVE:

The program is designed to meet the increasing industry demand for business professionals in digital marketing. Students acquire the needed skills in preparation for the leading marketing tools such as Google Ads and Facebook.

WHAT WILL YOU LEARN?

  • Upon successful completion of the program, students will be able to:
  • Identify how to recognize and implement marketing strategies.
  • Review the principles of customer service and consumer behavior.
  • Demonstrate an understanding of the key aspects of marketing management.
  • Write in a unified, coherent and appropriate way to the topic.
  • Incorporate diverse cultural perspectives in business decisions.

Learning Models

Online

The on-line educational model in which educational platforms are connected to the Internet or Intranet. Through these platforms, there is information, planning, and communication systems, which allows professors and students to participate in virtual classrooms with various tools and learning applications, curriculum development, and evaluation including training materials, research, and links to other educational resources.

Academic activities take place asynchronously where the professors and students do not attend simultaneously to develop educational activities. Also, academic activities take place online or synchronously where there is simultaneous attendance for interaction between professors and students.

100%

Online

Hybrid

The hybrid educational model is characterized by systematically combining the in-person modality with virtual modality, based on television, radio, digital, and telephone physical resources, technological tools, and the interaction between professors and students. The educational platforms can be developed totally or partially autonomously by the students, that is, without requiring the presence or permanent guidance of the professor during its development.

50%

Online

50%

In Person

Total hours of classes

900 h

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Get to know the program

Study Plan

* for reference only

Number of class hours

900 h

General education:

This course provides a current perspective on the ethical behavior of organizations and how they intervene the immediate reality through the development of proposals based on principles of social responsibility. This knowledge provides the tools to intervene positively and consciously in individuals, organizations, and the community both locally and globally.

Prerequisito: Ninguno

3 credits

This course includes the following topics: algebraic equations and inequalities; the concept of function and its related topics; It emphasizes the characteristics of polynomial, rational, exponential, and logarithmic functions, their properties, and graphs. Absolute value and radical functions. Composite and inverse functions.

Prerequisito: Ninguno

3 credits

This course focuses on the basic elements of Composition and writing, for students to gain the writing skills necessary to express their ideas in accordance with the different forms used on academic environment. It will emphasize the importance of effective written communication in personal and professional contexts and provides the tools to identify effective strategies through critical analysis of written works, including strategies for planning, drafting, revising, and editing.

Prerequisito: Ninguno

3 credits

This course includes the following basic topics of statistics: Data, absolute and relative frequency, and Graphic representations. Measures of central tendency, measures of position and dispersion. Linear correlation. Elements of inferential statistics. Parameter estimation and hypothesis testing. Use of computing tools to address statistics problems.

Prerequisito: Ninguno

3 credits

This introductory course focuses on the study of human behavior and the factors that influence it, as well as the cognitive, affective and personality aspects that make it up. The knowledge acquired by students will provide them with a holistic view of human being and the fundamentals for understanding the foundations of the behavioral sciences.

3 credits

The purpose of this course is allowing students to understand their role in society and making them capable of interpreting the social behavior. This course provides students with a basic understanding of how the society and working group’s function.

3 credits

Basic courses:

This course provides an introduction to entrepreneurship, as is analyzed, and identified. Students should be given attitudes and leadership that motivate them to undertake business ideas, so they are able to lead a successful project.

3 credits

This course provides an overview of computer systems. Students learn to apply Microsoft® Office tools including word processing, spreadsheet, database, and presentation software to accomplish business objectives. Other topics include uses of application software and the Internet for effective problem solving, exploration of relevant emerging technologies, and how information is used across different industries.

3 credits

This course will introduce students in the fundamental concepts and elements involved in the marketing process: product, price, promotion, and distribution as well as planning, research and organization required to implement marketing techniques and strategies. In this course, the managerial, economic, social, and legal implication of marketing activities, policies and strategies will be studied.

3 credits

This course explores social media strategies facilitated by Internet, digital, and mobile technologies, and platforms, and how to integrate them into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix, given objectives and available resources. The purpose of this course is that students gain the ability to plan and execute a cost-effective, strategic marketing program that includes new media integrated with conventional marketing approaches.

3 credits

This course provides students with the fundamentals of business both with a theoretical and practical point of view. The course emphasizes the importance of the elaboration of the business plan and provide the information that allows the professional to analyze the markets, identify business opportunities as well as the variables of businesses in a framework of globalization considered the social responsibility of businesses in current times.

3 credits

In this introductory course, the students will be acquainted with and the basic concepts and procedures to record, understand and review financial transactions. The topics that will be studied include financial statements, information system, accrual accounting, sales and receivables, liabilities payrolls, investments, and operating assets.

3 credits

In this course, the students will understand how consumers use search engines, and the importance of having a well-placed organic positioning for a business. Students will learn to use SEO for a more long- term strategic approach, to generate a constant short-term approach.

3 credits

In this course, students will acquire a deep understanding of Paid Search as a key advertising tool in digital marketing. You will learn key concepts like CPC (Cost Per Click), Impressions or CTR (Click Through Rate) to go forward on the understanding of the bidding process and the Quality Score Google uses to place your ad in a better position.

3 credits

This course teaches the principles and practices of ecommerce marketing, with emphasis on the skills needed to plan, launch, manage, market, and measure a website that sells products and communicates with prospects and customers. Students will learn the specific processes that constitute core competencies for site development, including merchandising, pricing, and product display; best practices for maximizing click-through rate, conversion of site visits to sales, and more.

3 credits

This course is an introduction to the basic principles of human resource functions and services. It provides a background and understanding for further human resource courses.

3 credits

This course is a study of the functions of business finance. It covers basic financial principles such as money, banking, and interest rates.

3 credits

Studies moral dilemmas and problems that arise in business and considers the defensible ways to apply ethical principles and standards to business.

3 credits

In this course, students will analyze the types of legal structures, the market, and strategies for the operational viability of a business. They will also evaluate the structure of the internal and external environment of a business for decision making in the market study. Furthermore, students will apply planning concepts for a small business, including idea proposal, business model, market research phases, and starting the business plan.

3 credits

This course is designed to provide students with a broad background on the nature and scope of marketing concepts used in business.

3 credits

Specialization courses:

TOTAL: 60 credits

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