In this course, students will acquire a deep understanding of Paid Search as a key advertising tool in digital marketing. You will learn key concepts like CPC (Cost Per Click), Impressions or CTR (Click Through Rate) to go forward on the understanding of the bidding process and the Quality Score Google uses to place your ad in a better position.

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South Florida International College is a house of higher learning that offers a variety of programs geared to prepare competent professionals in various fields that will lead to placement in a dynamic workforce.

We have the proper personnel to guide and aid in the training of new professionals.